At WorkWise Wellness it may come as no surprise that we are fans of a challenge, especially a sporting one! Coupled with this we enjoy nurturing partnerships and with that in mind, we have been speaking to the organisers of this year’s Manchester Half Marathon.
Mass Participation events like this have grown in popularity in recent years and tick many boxes for businesses and participants. Providing a platform to deliver brand or business messages to drive awareness is one side of what can be achieved however, it’s often the ‘softer’ side of how they can be used to promote well-being – mental and physical, achievement – individual or collective, volunteering and even fundraising is where the real gains can be made.
Did you know 34% of participants are more likely to research brands that sponsor events? So, if you’re looking for new ways to reach or engage with audiences that deliver year-round communications, mass participation events are worth reviewing.
Opportunities for your business to be the Title or Official Partner for this sold-out event are now available. Openings are also available for the Cancer Research London Winter 10K, Adidas Manchester Marathon, Royal Windsor Triathlon and Dragon Ride. If your business would like to know more contact Elizabeth Moseley or, visit Human Race is part of A.S.O. organisers of Le Tour de France and Paris Marathon.